Join us for a discussion on some of the key elements needed to better compete for fee-for-service contracts. This will include how to determine whether you need to build a market or steal share, and how to answer the questions of who you are, what you do, and how you are different from other competitors. Attend in-person or join online via Zoom.

Jennifer Savino is CEO of KW2, a woman-owned research and marketing agency. Its mission is to empower individuals and improve organizations by addressing complex challenges with data-driven strategy, behavioral insights, and creative storytelling. 

Jennifer is responsible for strategic planning and marketing execution for KW2 clients, with over 30 years of experience in marketing, advertising, and brand strategy. Before joining KW2, she served as a brand strategist in Seattle, where she worked with prominent clients such as Microsoft, Boeing, the University of Washington, and Overlake Health System, among other higher education and healthcare entities.